Who are you targeting?
Age, Sex, Location, Income, Household
What are there daily, monthly habits?
Family time, Sports, Shopping, Reading, Exercise
Who is the Market Leader?
Who dominates the market in your field
Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.
Pay attention to what your kids, grandkids, nieces, and nephews are doing. Observe their habits, as it is very likely their demographic will be telling of the future.
1.Create strong social profiles and pages.
The starting point for growing your audience on any social network is strong profiles and pages for your social accounts. This requires including branded cover photos and profile photos. It also requires filling out all of your details. On Twitter, that's as simple as a 160-character bio, website link and location. Facebook wants a short description, website link, address and phone number. In short, fill out as many fields for your social profiles and pages as you can. Share a few updates (five to ten) before you start your quest to build an audience. This will give people who visit your social accounts a reason to follow you. Start building your audience on most networks by sharing content your target audience will enjoy. You would have already established what these things are before beginning to build your audience.