It is essential to opt for a third party agency if you want to take your Facebook advertising to the next level. Agencies help you in managing your Facebook pages in a great way.
As you know, it is very hard to gain organic reach on Facebook, but agencies can help you in getting influencer marketing results, which will surely help you in getting more organic reach.
You can easily display ads on the desktop news feed, right column, Instant Articles, and Audience network, etc. Even some agencies also help you to determine which is the most suitable and working method for your services and products.
In this post, we are not going to list the Facebook Ad agencies, but you can request the same in the comment section. We can try this too, if possible!
Now, let’s quickly jump to the steps of How to give access to the Facebook page to an agency.
SETTING UP A BUSINESS MANAGER ACCOUNT ASSOCIATED WITH A FACEBOOK ADS ACCOUNT:
Well, we will go this as this is the simplest way by which you can safely give access to your Facebook page to an agency.
Just check if you have a Business Manager account linked with your Ad account. This is a must because, with the help of a Business Manager account, you can easily manage all your advertising, pages from a single tool.
Check this guide, if you don’t have a Business Manager account:
Jump to business.facebook.com
Click on create a new account.
Enter the name of your business.
Enter your name and business email address
Now, you need to select the primary page that you will use for the Business Manager account by typing its name into the search box.
Lastly, add your Facebook Ad account name in the search box below.
That’s all. You have created a Business Manager account. Now, let’s see the main content of this article.
HOW TO ASSIGN PARTNERS ON A BUSINESS MANAGER ACCOUNT?
In the top right corner of business.facebook.com Business Manager page, you will see Business Settings. Simply, click on that.
Simply select the account to which you want to assign the page.
Now, click on Assign Partner. You will see a pop-up.
Enter all the details of the partner.
—For agency access, you may want to select Admin as the role.
Once you have assigned the role, you will receive a link that you have to share with the partner so that they can access the page.
HOW TO REVOKE ACCESS?
- Click on Business Settings.
- Click on Users.
- Click on Partners.
- Now, select the name of the partner you want to remove.
- Click on Remove.
SAFETY MEASURES TO CONSIDER WHILE GIVING ACCESS TO THE THIRD PARTY AND ASSIGNING A SPECIFIC ROLE:
- Think twice before assigning the role of ADMIN to a partner. You can also change the role of a partner later if you have decided that.
- Never accept requests from the unknown person. It is kind of obvious as this may lead to misuse of your page/account.
- No third party can help you in getting verified on Facebook. Facebook says that if someone is giving assurance that he can get your page verified by Facebook, then it is totally scam.