Yelp is the #1 review site on the web and immensely powerful, making it a mighty friend or, sometimes, an enemy.
The important thing to remember is that it isn't going away. So be proactive, and set your YELP page up so that it works for you, not against you. Fill it with colorful pics and useful information to put your best foot forward for potential customers checking you out.
How to get YELP reviews
Unfortunately , you cant't filter the good from the bad reviews. So you will just have to pray your good business practice will get you tons of great positive feedback.
Activate Your Yelp Page: Take the initiative by activating your Yelp page. Go all out – add photos, descriptions, menus, phone numbers, hours of operation, etc.
Post a “Find us on Yelp” Sign: Yelp out your restaurant or local biz with Yelp posters, stickers, badges, and other paraphernalia. In this plugged-in age, visitors might see those signs and head to Yelp to review you even while in your restaurant
Host a Yelp Event: Hosting a Yelp event will encourage Yelpers to visit your business while establishing yourself as an active community member – it’s pretty much a no-brainer for getting chummy with local Yelp users
How do you host an event? It’s pretty easy. Head over to yelp.com/events, pick your city, and hit the “Add an Event” button. Then fill out your event details.
Next it’s time to promote your awesome event! Send out the invite to Yelpers who have already visited your business, or those who have reviewed a business similar to your own. Also consider contacting a local Yelp Elite (these are mega-Yelpers with a lot of influence) and ask if they’re interested in helping you out with your event.
It’s a great idea to have some sweet swag giveaways during your Yelp event – maybe all event attendees get 10% off their meal with another 10% coupon for later. Try a raffle to win dinner with a friend, a free reusable water bottle, whatever! Make it fun and exciting for attendees!
Post a Yelp Deal: Yelp Deals are a great way to get customers in the door. Unlike with Groupon or Living Social, customers who take advantage of a Yelp Deal are pretty much guaranteed to be active Yelp users, increasingly the likelihood of them writing you a review.
Add Happy Staff Photos: Friendly, smiling, waving staff members being featured on your Yelp page will create a positive first impression for your Yelp page visitors, and might even discourage disgruntled customers from posting something nasty
Respond to Existing Yelp Reviews: It’s always a smart idea to respond to the existing Yelp reviews you do have, especially if they’re asking a specific question or voicing a concern. People like to be acknowledged, and responding to Yelp reviews creates a favorable impression for your business, and shows readers that you care about your customers.
Print Out & Display Positive Yelp Reviews: One expert technique for getting Yelp reviews is to print out and hang your existing positive Yelp review on the wall in your restaurant or business. Enlarge the reviews so that they’re easy to read, frame them, and hang them where they can easily be read by patrons waiting in line. When new customers see existing positive reviews, they’ll feel inclined to think positively of you as well and write a similarly upbeat review on Yelp.
Add a Yelp QR Code: Yelp QR codes are a simple way to make it easier for your smartphone-carrying patrons to check out your Yelp page and review you in-store!
What if you get a negative review?
Well, you can't please everyone. This may happen from time to time, sometimes undeserved. But here is how to handle it when it happens.
1.Don't respond immediately . Give it 2-3 days.
2.Public responses are good, but sometimes a private response may be better and could remedy the situation.
3.Address the issue calmly.Your goal in responding to the reviewer is to discredit their assessment. It might not take much to do this – Yelp readers weren’t born yesterday, and most can spot an unreasonable and baseless rant when they see one. If the negative Yelp review makes claims you can argue against, do so objectively, using facts or other customers’ experiences as a talking point.
4.Perhaps private message them a peace offering if it seems that is what the goal may be
5.Make Use of Constructive Criticism
Remember – bad reviews aren’t necessarily a bad thing. Negative reviews that are deserved and just serve as real feedback on how you can improve your business. If reviewers bring up legitimate concerns, work to address them and then let the Yelp community know you’ve made efforts to improve. Customers will appreciate this – it shows you care and are listening to their input.
Can You Remove Yelp Reviews?
Some things that violate Yelp’s TOS:
- Writing a fake or defamatory review
- Promoting another business or other commercial venture
- Rants about a business's employment practices, political ideologies, extraordinary circumstances, or other matters that don't address the core of the consumer experience
Hope this helps with your YELP profiles. For more information in how we can assist, email us at firstname.lastname@example.org.