Shop Small is a nationwide movement to celebrate small businesses every day and to help communities thrive and stay vibrant.

Small Business Saturday – a special day when we can show support as a nation for small business owners and communities – helps fuel the Shop Small movement and is the cornerstone of American Express Shop Small efforts.

Small Business Saturday is a day dedicated to supporting small businesses and communities across the country. Founded by American Express in 2010, this day is celebrated each year on the Saturday after Thanksgiving and U.S. consumers have reported spending an estimated $85 Billion+* at independent retailers and restaurants over these eight days alone. In 2018, you can get out and support the places you love with the people you love on Nov 24.


As a consumer, you’re a key part in helping small businesses thrive. By shopping or dining at small businesses throughout the year, you’re showing your support for the small businesses in your neighborhood and in the communities you call your own.


We know attracting more customers is important to you all year round—so it's important to us. Get the word out online. Create your marketing materials to prepare for this day is the first step. We want all of your clients and potential clients to be aware that your business is on board with Small Business Saturday. Make it clear on your website, on social media and in the local community that everyone’s invited to shop with you on Small Business Saturday. Also, give consumers an idea why they should visit your business or use your service.

Use Small Business Saturday hashtags on Twitter — #shopsmall and #dinesmall are popular ones — to stir up conversation about your event, engage customers and make your tweets easier to find.

Small Business Saturday has become a boon for local shops: Last year, 112 million consumers spent $15.4 million at such businesses, according to American Express, the company behind the shopping holiday founded in 2010.

Held the day after Black Friday, Small Business Saturday is dedicated to supporting the millions of small businesses that create jobs and boost the economy. For these businesses, it can be a great chance to gain new customers, grow sales and carry momentum into the holiday shopping season.

Social Media

Make sure that in-store customers know where to find you on social media and how to mention you, and that they check in at your location.

Also, double-check that your business’ information is accurate and up-to-date on your website and social media accounts. This includes your business address, phone number and store hours, which you may consider extending on that Saturday.

Plan promotions, sales or events

Small Business Saturday is a great time to talk and engage with customers in person. Brick-and-mortar businesses such as clothing shops can host open houses with sales and promotions, raffles or freebies. Service-based businesses can also participate. Accountants or lawyers, for example, can host an in-office open house and have drawings for services at a discounted price; a hair salon can give away beauty items.

Collaborate with other businesses

Cross-promotion with other businesses in your community is another way to expand your outreach and take advantage of the local aspect of Small Business Saturday.

E-commerce businesses can offer online deals on products or services, but they may also look to collaborate with businesses that have a brick-and-mortar presence so they can meet customers in person. Retailers that sell complementary products can offer discounts or coupons for shopping at both businesses.

We hope this article was able to help you see the value in Small Business Sat! If you are in need of Marketing materials or support to hekp you push your business or service this year on Small Business Saturday, contact us today!