Stop Paying for Leads You Don't Own.
Build a real estate marketing system designed to generate more buyer and seller opportunities through your website, Google Search, Google Maps, Local Services Ads and AI-powered search.
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Tell us where your real estate business is today and choose a preferred date and time to discuss your goals.
Your Real Estate Business Has Grown, but Your Marketing Hasn't Kept Up
Whether you are a newer agent, an established REALTOR®, or a growing real estate team, your online presence should help you attract opportunities—not hold you back.
I only have a broker-provided website.
Your brand, content and lead-generation tools are limited by a platform you may not control.
My competitors appear above me on Google.
Buyers and sellers are finding other agents before they ever discover your business.
My website is not generating inquiries.
Traffic alone does not create closings. Your website must guide visitors toward taking the next step.
I rely too heavily on paid lead platforms.
You keep paying for temporary access to prospects instead of building long-term marketing assets.
I am not showing in Google Maps.
An under-optimized Google Business Profile can cost you calls, website visits and local visibility.
I do not know whether my SEO is working.
You need reporting that connects rankings, traffic, engagement and leads to your business goals.
I want to build authority in my market.
Strategic community pages, guides and educational content can help position you as a trusted local resource.
I am unsure how AI search affects my business.
Your online presence should clearly communicate who you help, where you work and why you are credible.
Build Marketing Assets You Own
- Your own real estate website and domain
- Your local Google rankings
- Your Google Business Profile presence
- Your educational content and market resources
- Your buyer and seller lead database
- Your analytics and conversion data
- Your authority within the markets you serve
Your Online Presence Should Belong to You
Broker websites can provide a helpful starting point, but they often offer limited control over SEO, page design, lead capture, branding and content.
If you change brokerages, your profile, pages and online presence may change with you—or disappear entirely.
McIntosh Marketing helps real estate professionals build a digital foundation that supports their individual brand and long-term business goals.
Discuss My Marketing GoalsEverything You Need to Strengthen Your Online Presence
Your strategy is built around your market, competition, current online presence, business goals and capacity for growth.
Real Estate Website Design
Build a professional website designed around your brand, services, markets and ideal clients.
- Custom website strategy
- Buyer and seller pages
- Community and neighborhood pages
- Lead-capture forms and calls to action
- IDX integration planning
- Mobile-responsive design
Real Estate SEO
Improve visibility for the searches buyers and sellers perform throughout their decision-making process.
- Keyword and competitor research
- Technical SEO improvements
- On-page optimization
- Internal linking strategy
- Location-focused content
- Performance tracking
Google Business Profile Optimization
Strengthen your presence in Google Search and Maps with a more complete, accurate and active business profile.
- Profile audit and optimization
- Category and service recommendations
- Business description optimization
- Photo and posting strategy
- Review response guidance
- Local visibility monitoring
Local Services Ads Support
Improve the setup, tracking and management of your Google Local Services Ads account.
- Account and service-area review
- Job-type recommendations
- Lead tracking guidance
- Budget and performance review
- Profile quality recommendations
- Ongoing optimization support
AI Visibility Optimization
Help search engines and AI platforms better understand your expertise, services, geographic focus and credibility.
- Entity and trust-signal optimization
- Structured data and schema
- FAQ and question-based content
- Expertise and author signals
- Service and location clarity
- AI-readiness recommendations
Real Estate Content Marketing
Publish useful content that answers real questions and supports buyers, sellers, relocating families and investors.
- Community and relocation guides
- Buyer and seller resources
- Market-focused blog articles
- Neighborhood content
- Lead magnets and checklists
- Email and social repurposing
A Broker Website Is Not Always a Complete Marketing System
You may choose to keep your broker profile while building an independent website and digital presence that supports your individual business.
| Marketing Feature | Typical Broker Website | Website You Control |
|---|---|---|
| Personal brand control | Limited | Yes |
| Custom SEO strategy | Limited | Yes |
| Custom buyer and seller funnels | Varies | Yes |
| Community and neighborhood pages | Limited | Yes |
| Conversion-focused lead capture | Limited | Yes |
| Ownership if you change brokerages | Often no | Yes |
| AI and schema optimization | Varies | Yes |
| Custom analytics and conversion tracking | Limited | Yes |
A Clear Strategy Built Around Your Starting Point
We first identify what you already have, what is missing and which opportunities are most likely to support your goals.
Audit
We review your website, Google presence, content, local visibility, competitors and conversion opportunities.
Strategy
We build a prioritized roadmap based on your market, goals, competition, budget and available resources.
Implementation
Our team begins building, optimizing and improving the assets included in your customized plan.
Growth and Optimization
We monitor performance, evaluate new opportunities and continue improving your visibility and conversions.
Choose the Level of Support That Fits Your Business
Pricing is customized because every agent, team, website and market has different needs. Your consultation will help determine the most appropriate starting point.
Foundation
Ideal for newer agents, professionals without a website or those relying primarily on a broker-provided platform.
- Website strategy or starter website
- Core buyer and seller pages
- Foundational SEO setup
- Google Business Profile review
- Analytics and tracking setup
- Initial content recommendations
Growth
Ideal for established agents who want to improve visibility and generate more buyer and seller opportunities.
- Website development or optimization
- Ongoing real estate SEO
- Google Business Profile optimization
- Community and location pages
- Buyer and seller content
- Monthly reporting and strategy
Market Leader
Ideal for top-producing agents and teams that want to strengthen authority across multiple services or markets.
- Advanced SEO and content strategy
- AI visibility optimization
- Local Services Ads support
- Advanced structured data
- Competitor monitoring
- Quarterly growth planning
Discover Where Your Biggest Marketing Opportunities May Be
Your consultation can include an initial review of your current online presence, including your website, local visibility, conversion opportunities and competition.
You will leave the conversation with a clearer understanding of what may be limiting your visibility and which actions should be prioritized.
Request My Free ConsultationReal Estate Marketing Questions, Answered
Build a Real Estate Marketing System You Can Grow With
Schedule a consultation to discuss your website, SEO, Google Business Profile, Local Services Ads and the opportunities available in your market.
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