When Your Reputation Is Under Attack, Everything You Value Is At Risk. In today’s world, anyone can do a quick credibility check on you or your business online. And they will.It’s upsetting when your years of hard work are discredited because negative coverage appears online. It’s also frustrating if you’ve made a mistake in the past that you wish to rectify, but can’t.
Course Objectives: After completing this course, you will be able to: •Understand how to manage an organisation’s online reputation •Understand how to develop organisational stories across different online platforms •Apply reputational management principles to manage an online issue and crisis •Build a strong participatory culture to engage your audience