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In a world where over 90% of online experiences start with a search engine, showing up on the front page of Google can be the deciding factor between a business that’s thriving and one that’s, well, bankrupt.
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Search is taking on new and different formats.
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‍Most marketers tend to think of search as it relates to audiences typing queries into search engines, but that’s changing. You can now speak  directly to Alexa or Google Home and search using your own voice in your own words. Not only is this exciting for us as humans, but it ’ s also pushing the industry to learn more about its consumers and exactly what they want.People are searching more than ever, probably because they have more ways to perform those searches. It’s our job as your Agency, to figure out how to influence search results on these different platforms and formats.That comes down to getting into your audience members’ heads, understanding who they are, and delivering what they want — only then can you start to unlock the analytical and creative processes of optimizing for search.