How useful is Mobile Marketing?

If you're in business, you need to be using mobile advertising. It's just that simple. Mobile use is predicted to grow at a rate of 25% per year until it accounts for 40% of all marketing spend. If you don't have a mobile advertising strategy, you're losing 65% of your potential audience and $20 billion in revenue per year. One major reason to invest in mobile advertising is that it's the only way to reach over half of your customers and prospects; another is that it's more effective than any other medium (including TV). The third-party data available through mobile advertising is going to make cross-channel marketing much easier and more effective in the next few years as well.

You see 1 billion people use mobile devices in their daily lives.

Mobile devices are everywhere. In fact, you see 1 billion people use mobile devices in their daily lives. Mobile devices are used for everything from shopping to healthcare to entertainment, work and social interaction.

Mobile use is predicted to grow at a rate of 25% per year until it accounts for 40% of all marketing spend.

Mobile use is predicted to grow at a rate of 25% per year until it accounts for 40% of all marketing spend.

The above figure shows the predicted growth rate, which on its own doesn't tell us much—we'll need some context to understand what it means. We're not going to look at mobile usage right now, but rather how much money brands are spending on mobile advertising. To do this we will look at Nielsen's latest numbers and compare them with previous years' figures to see how quickly things are changing.

If you don't have a mobile advertising strategy, you're losing 65% of your potential audience and $20 billion in revenue per year.

Mobile is the future. It's the most effective way to reach your audience, and it's the only way to reach over half of your customers and prospects.

And if you don't have a mobile advertising strategy, you're losing 65% of your potential audience and $20 billion in revenue per year.

One major reason to invest in mobile advertising is that it's the only way to reach over half of your customers and prospects.

One major reason to invest in mobile advertising is that it's the only way to reach over half of your customers and prospects. While traditional media continue to lose ground, mobile advertising is on the rise. In fact, it’s projected to make up 75% of all digital spend by 2020.

Mobile advertising not only reaches a large audience but also drives more action than other forms of marketing: when done correctly, you get higher click-through rates (CTRs) and more conversions from your campaigns—which translates into higher ROI for you as an advertiser. Mobile ads are also cheaper than TV or newspaper ads because they don't require expensive production costs like filming or printing physical copies.

Mobile devices offer third-party data that can be used for better ad targeting—something advertisers have been wanting for years! This information includes things like location history and browsing history; this allows advertisers not just see who their target customer base is but also what they've been viewing recently (or even where those people are currently located).

Another reason to invest in mobile advertising is that it's more effective than any other medium.

Mobile ads are more effective than any other medium because they're more targeted, measurable and interactive. Mobile ad campaigns reach users at the exact moment of their decision-making process and can therefore have the most impact on buying decisions. The ability to target users based on their location or interests means that you’re reaching people who are actively looking for what you have to offer or in a position where they might be persuaded by your product or service.

Mobile advertising also allows advertisers to track exactly how many people clicked on the ad campaign and how far those clicks took them through your website before converting into a sale. This makes it easy for marketers to analyze which campaigns work best based on multiple factors such as location, device type used by consumers etc., allowing them then optimize future campaigns accordingly.

The third-party data available through mobile advertising is going to make cross-channel marketing much easier and more effective in the next few years.

As marketing becomes more data-driven, the third-party data available through mobile advertising is going to make cross-channel marketing much easier and more effective in the next few years. Third-party data is any information collected by a third party that's not your own website or app. This can include things like customer names, demographic information (like age or gender), purchase history, social media activity and more.

Third party data allows you to target your ads with greater accuracy than first-party data does because it's based on actual user behavior rather than what users say about themselves online—and it's also usually cheaper than first party services like Facebook Custom Audiences. It's especially helpful when targeting consumers who aren't currently customers of yours (or even engaged with your brand at all). For example: If you're an auto dealership trying to reach new car buyers in Cleveland but don't have any existing leads for dealerships in Cleveland, using third party location data would give you access to people who have searched for cars near Cleveland within the last 6 months by city or county level so that they could potentially be reached by ads showing up on their phones while they're searching around town!

Mobile advertising is growing fast, making it easy for your brand to look out-of-date if you don't start optimizing for it now.

If you’re not using mobile advertising yet, it’s time to start. Mobile devices are the most popular way for people to access the internet. In fact, according to comScore data from 2016, mobile usage surpasses desktop or laptop usage by 50%.

That means that if you aren’t optimizing for mobile devices now, then you could be missing out on 65% of your potential audience! And if that isn't enough incentive for you...

Companies who invest in mobile advertising see a return on investment (ROI) as high as $10 per dollar spent—or more. Their ads also receive higher click-through rates than desktop ads and have better overall engagement rates than print ads.

We've covered a lot of ground in this article, from mobile advertising trends and stats to the benefits of using mobile ads. If you're still not convinced, just think about how many people use their phones every day. Now imagine if those people were all exposed to your brand through one single channel: mobile advertising! We can help with your digital strategies and campaigns. Contact us anytime!